In a significant move following its court loss against Epic Games, Google has announced a reduction in fees for developers publishing apps on the Play Store. The company's revenue share will decrease from 30% to 10% for a developer's first $1 million in annual revenue. Additionally, if developers opt to use Google's billing system, a fee of 5% will apply in the US, UK, and EEA. This new fee structure will take effect on June 30 in these regions.
Moreover, developers will now have the option to utilize third-party billing systems. This option will be accessible to all developers globally who offer digital services or content within the UK and EEA starting June 30. Following this, Australia will see this rollout on September 30, while Japan and Korea will gain access on December 31. The rest of the world can expect implementation by September 30, 2027.
In addition, Google is launching new guidelines for its Games Level Up and Apps Experience programs. Apps and games that comply with these updated guidelines will be eligible for the reduced rate structure noted below.
These program updates will also be available starting September 30.
