Apple is reportedly intensifying its Ultra branding strategy in the upcoming months, with the launch of the iPhone Fold, now expected to be named the iPhone Ultra. Additionally, a MacBook Ultra and a new version of AirPods under the Ultra name are on the horizon.
The upcoming AirPods Ultra, essentially the AirPods Pro 3, will incorporate cameras designed to enhance Siri's functionality. This advanced Siri, powered by the new Gemini AI, is anticipated to debut with iOS 27 later this year.
Previous rumors have hinted at the existence of the AirPods Ultra, suggesting that these cameras could enable users to interact with Siri based on their surroundings. However, despite conflicting reports, the well-known tech analyst Mark Gurman has indicated that the AirPods Ultra will not support gesture controls tracked by the cameras.
