Samsung USA reports that pre-order volumes for the new Galaxy S26 series have surged nearly 25% across various channels, including its online store, major carriers, and prominent retailers. Notably, the divide among the three models is even more pronounced than it was in Korea.
The Samsung Galaxy S26 Ultra accounted for an astounding 80% of all pre-orders, a significant increase compared to the 70% reported in Korea.
According to Samsung, increased social media buzz surrounding the innovative Privacy Display has driven interest in the S26 Ultra. Additionally, AI-powered features such as Nightography, Generative Edit, and Super Steady horizon lock have also contributed to the excitement.
Pre-orders conclude today, marking your final opportunity to take advantage of the pre-order incentives, which include a free storage upgrade and up to $900 in trade-in credit.
It's worth noting that the Galaxy S26 and Galaxy S26+ are also available for pre-order, as their combined share of only 20% raises questions about their appeal.
If you have not yet decided which model to choose, be sure to check out our written and video reviews of the Galaxy S26 Ultra. We also have a comprehensive post on how the Privacy Display functions.
We currently have the Galaxy S26 in for review, and the S26+ is also available in our office, so look forward to detailed reports soon.
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