As analysts speculate about the upcoming iPhone 18 Pro series, it appears that Apple might be positioning itself for another record-breaking sales quarter. With iPhone 17 sales already hitting unprecedented numbers, the tech giant is reportedly adopting an "aggressive pricing strategy" for its newest offerings. Here’s a breakdown of what to expect for the pricing of the base iPhone 18 Pro and iPhone 18 Pro Max models.
Potential Price Increases Amidst Strong Demand
The economic principle that rising demand amid flat supply leads to higher prices seems to be at play. Yet, Apple's executives are taking a cautious approach regarding the pricing changes for the iPhone 18 Pro series set to launch next September. Analyst Jeff Pu notes that Apple may bolster its market presence by maintaining competitive pricing for its base models.
Analysts Align on Pricing Forecasts
Jeff Pu’s latest insights, referenced by 9to5Mac, align with previous statements by renowned analyst Ming-Chi Kuo. Both analysts predict that Apple will retain the base prices from the iPhone 17 series. Thus, we anticipate the starting prices for the iPhone 18 Pro and iPhone 18 Pro Max to be approximately $1,099 and $1,199, respectively.
Exciting Storage Updates for the iPhone 18 Pro Max
In addition to pricing, Apple may introduce a new storage option for the iPhone 18 Pro Max, potentially offering a substantial 2TB variant for the first time. This enhanced storage option can be attributed to the rumored switch to Quad-Level Cell (QLC) flash storage, allowing for denser and more cost-effective memory solutions.
The Future is Foldable: Upcoming Models
While the iPhone 18 lineup aims for competitive pricing, the anticipated foldable iPhone is expected to be the most expensive model to date, with projected prices ranging from $2,000 to $2,400. Whether it will be named the iPhone Fold or iPhone Ultra, this innovative device is expected to debut alongside the iPhone 18 Pro models this September.
