AT&T is stepping up its game by optimizing internet traffic for customers who use both its fiber-optic and mobile services, prioritizing activities like gaming, streaming, and remote work for a consistently smoother connection.
Revolutionizing Home Wi-Fi with AI
AT&T has launched Wi-Fi Personalization, an AI-driven feature designed to make your home network smarter and more responsive according to your daily habits.
AT&T Fiber is widely recognized as one of the fastest and most reliable internet services in the U.S., according to Ookla. By integrating Wi-Fi Personalization, AT&T is setting a new standard for high-quality service, trusted by over 10 million customers nationwide.
– Josh Goodell, VP – Broadband and Converged Product Management, AT&T, December 2025
Using the AT&T Smart Home Manager app, users can manually set priority for their Wi-Fi traffic or allow the AI to learn and adjust to their usual patterns automatically.
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AT&T calls its combined fiber and mobile subscribers “converged” customers. Wi-Fi Personalization will be enabled on compatible Wi-Fi 7 and Wi-Fi 6 gateways provided by AT&T—unfortunately, third-party routers won’t support this update.
A Truly Personalized Wi-Fi Experience
The goal for AT&T is simple: create a Wi-Fi service that users can notice and appreciate in daily use, tipping the scales for potential customers looking for a more intelligent and adaptable network amid growing competition.
Would an AI-driven Wi-Fi service influence your provider choice?
Looking Beyond Home Wi-Fi
AT&T ensures that all data used for Wi-Fi Personalization remains local on your gateway device, which is a key factor in maintaining user privacy and security. This localized approach also benefits the network provider, enabling smarter traffic management based on typical user behavior.
For example, if you use minimal bandwidth during certain hours, AT&T can optimize network resources accordingly, balancing load across neighborhoods and improving overall service efficiency.
On a related note, AT&T CEO recently announced plans to simplify switching to its network starting next year by adopting a fast, digital process similar to what T-Mobile offers. However, legal tension is rising between the two giants, as AT&T has taken T-Mobile to court over alleged unauthorized access to customer data via T-Mobile’s Switching Made Easy (SME) platform.
