Spotify has introduced a new feature for its Premium subscribers in the US and Canada, allowing users to switch seamlessly between audio and video versions of supported tracks with just one tap. Currently in beta and offering a limited selection, this addition is a significant move as Spotify steps up to rival YouTube Music’s longstanding audio-video integration.
Experience the Music Videos Feature
How to get started:
- Launch the Spotify app on your iOS, Android, desktop, or TV device.
- Play a track from supported artists such as Ariana Grande or Tyler Childers.
- Tap the "Switch to Video" option to instantly switch to the official music video.
- To return to background listening, tap "Switch to Audio."
Closing the Gap with YouTube Music
This new music video switch feature answers a long-standing advantage YouTube Music has held. Since its launch, YouTube Music’s seamless transitioning between audio and video content has been a key differentiator, powered by its vast video library. Spotify’s rollout directly addresses this gap, bringing a feature many users have wanted for a while.
What users are saying
Current poll results show 100% of respondents support incorporating music videos as part of the streaming experience.
The Road Ahead
Though promising, Spotify’s music video feature is still in its infancy. The limited catalog and beta status currently detract from the overall experience. Users familiar with YouTube Music know how critical a vast and reliable video library is for this feature’s success. For committed Spotify fans unwilling to switch platforms, this update delivers fresh value—but expanding the video catalog rapidly will be crucial to making the feature indispensable.
