Samsung has announced it will host a special event ahead of CES 2026, showcasing its vision for the Device eXperience (DX) division and AI-powered customer experiences.
Scheduled for January 4, two days before CES 2026, 'The First Look' will take place at the Latour Ballroom in Wynn Las Vegas.
Samsung CEO and Head of the DX Division, TM Roh, will deliver the keynote, accompanied by other senior executives. The event will be livestreamed on Samsung Newsroom and Samsung’s YouTube channel.
The company is anticipated to announce the global availability and pricing of the Galaxy Z TriFold. Additionally, new smart TVs, smart home products, and household appliances are expected to be unveiled.
