Samsung has announced it will host a special event ahead of CES 2026 to unveil its vision for the Device eXperience (DX) division and introduce new AI-driven customer experiences.
The event, titled ‘The First Look,’ is scheduled for January 4, two days before CES 2026, at the Latour Ballroom in the Wynn Las Vegas.
Samsung’s CEO and Head of DX Division, TM Roh, will deliver the keynote presentation, accompanied by other senior executives. The event will be livestreamed on Samsung Newsroom and the company’s YouTube channel.
Expect announcements around the global availability and pricing of the Galaxy Z TriFold, alongside new smart TVs, smart home devices, and other appliances.
