Instagram Trials Restricting Hashtags to Just Three Per Post

Instagram Limits Posts to Three Hashtags

Recently, Reddit users have noticed a new restriction on Instagram that limits the number of hashtags they can add to a post’s description. When attempting to include more than three hashtags, the app now displays an error message preventing users from adding additional tags.

Instagram’s error message for exceeding hashtag limits. | Image credit – PhoneArena

A Shift in Instagram’s Approach

This change signals a new era for Instagram as it continues to evolve its platform and user experience, especially as it tries to stay competitive against emerging social media trends favored by younger demographics.

Many users still have access to Instagram’s older design. | Image credit – PhoneArena

Do hashtags still matter to you on Instagram?

Millennials Facing the Rise of Gen Z Norms

This latest update highlights Instagram’s continued pivot toward Gen Z preferences, which may leave many millennial users feeling a bit sidelined as traditional posting strategies like heavy hashtag use lose ground.