As Black Friday intensifies the holiday shopping frenzy, the latest player entering the AI shopping arena is Perplexity AI, unveiling its innovative AI-powered shopping assistant designed to streamline and personalize your online purchases.
Making Shopping More Personalized and Convenient
Perplexity’s new shopping assistant is crafted to simplify the online shopping experience by offering customized recommendations and seamless checkout options. Available for free to all users in the United States, it leverages an existing partnership with PayPal to handle payments effortlessly.
Thanks to the “Instant Buy” feature, shoppers can complete their purchases directly through the assistant by using PayPal. This option works across any store that accepts PayPal, creating a flawless and efficient checkout experience.
Michelle Gill, General Manager of Small Business and Financial Services at PayPal, shared in November 2025, “We are building for the next era of commerce by integrating PayPal’s trusted payment system and buyer protection with AI-powered shopping. Our collaboration with Perplexity marks the beginning of PayPal’s innovation in agent-based commerce, continuing our long-standing commitment to seamless and interoperable AI-driven commerce.”
The Rise of AI-Enhanced Shopping Experiences
Perplexity AI is joining other tech giants in bringing AI into the shopping space. OpenAI recently added a “shopping research” feature in ChatGPT, and Google has enhanced its Search AI to include personalized product suggestions. These tools seek to create more tailored shopping journeys – though businesses likely also benefit through referral fees earned when users buy via AI recommendations.
With AI-driven shopping assistants becoming part of daily online life, shopping is clearly a key frontier for AI adoption.
Would You Trust an AI Shopping Assistant?
Is an AI Shopping Assistant the Future We Need?
As AI continues to spread its influence into commerce, the debate around reliance on automated assistants for shopping is intensifying. While convenience and personalization offer great appeal, the question remains whether consumers are ready to fully entrust AI with their purchasing decisions.
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