AT&T Business recently explored how American consumers intend to allocate their holiday spending, uncovering valuable insights about shopping preferences and trends that could impact big retailers this season.
Small Businesses Keep the Holiday Spirit Alive
One of the standout findings from the survey is that local small businesses continue to hold a special place in shoppers' hearts during the holiday season. Despite the rise of online giants, many consumers still prefer supporting local shops that offer unique and meaningful gift options.
Interestingly, when it comes to finding gift ideas, 58% of US shoppers rely on traditional online search methods instead of newer AI-driven tools, with only 9% likely to use artificial intelligence to help discover holiday gifts. This contrasts sharply with the vigorous efforts by tech companies to integrate AI into the shopping experience.
For instance, OpenAI has introduced ChatGPT’s new shopping research feature, and Perplexity AI followed with its own AI shopping assistant. Google has also enhanced its Search AI Mode to suggest products. Yet, the survey suggests the majority of shoppers remain cautious or hesitant in embracing these emerging technologies.
AT&T's report further highlights how small retailers can leverage technology to thrive during the holiday rush. AT&T Connected Retail, a component of the larger Connected Spaces platform, enables small stores to harness data insights that make their spaces smarter and their operations more efficient. This technology can drive increased sales, reduce operational stress, and enhance customer experiences — all supported by reliable connectivity crucial to staying competitive.
AT&T’s Focus on Business Solutions
AT&T continues to invest heavily in solutions tailored for businesses. From launching advanced security offerings to integrating AI in network services and providing fiber solutions like Express Waves designed for cloud, edge, and AI workloads, the telecom giant positions itself as a key partner for business customers.
Small businesses rate AT&T highly for satisfaction, even as competitors like T-Mobile and Verizon aggressively compete with appealing offers and upgrades to attract and retain business clients.
Mobile Holiday Shopping Priorities
Current poll results from 4 votes:
- Finding unique tech gadgets: 0%
- Saving money on devices: 75%
- Shopping quickly and smoothly via apps: 0%
- Supporting local small businesses: 25%
Final Thoughts
While AT&T’s promotional deals, such as discounts on the latest iPhone 17, make budget-conscious shopping tempting, it’s notable that many Americans still rely on classic online search methods or prefer in-person inspiration. Even amid the rise of AI-powered shopping tools, shoppers appear to value familiarity and personal connection during the holidays.
