Verizon has faced growing dissatisfaction this year, largely due to its recent price increases that have prompted many customers to reconsider their loyalty. Alongside a leadership change—introducing a new CEO and strategic shift—the company has chosen not to reduce its rates in hopes of winning subscribers back. Instead, Verizon aims to add value through various promotions without cutting prices.
What Our Poll Revealed
We conducted a poll asking whether Verizon’s current offers and promotions are enough to compensate for the rising costs. The results clearly showed that most subscribers remain unconvinced.
Can promos and offers make up for price hikes?
Verizon’s strategy includes bundling popular streaming services like Apple TV+, HBO Max, and Netflix with plans. However, this tactic hasn’t persuaded the majority, as many feel the price hikes overshadow these perks.
Subscribers overwhelmingly feel that promotions don’t justify the increased prices. | Screenshot by PhoneArena
Even high-value deals such as holiday promos on flagship phones like the iPhone 17, Galaxy S25, and Pixel 10 don’t fully offset customers’ concerns. Many point out that while Verizon continues to increase prices, its 5G coverage still lags in many areas, especially outside major cities—making the higher cost harder to justify in 2025, a time when 6G is already on the horizon.
In comparison, competitors like T-Mobile offer more affordable plans, better 5G coverage, and include perks without additional fees. Verizon’s continued approach of charging extra for add-ons doesn’t resonate well with price-sensitive consumers.
Why We Asked
Verizon has been losing market share steadily, and the new CEO, Schulman, is trying to halt the decline. However, his strategy avoids lowering prices and instead depends on adding value through bundled offers and perks.
Historically, Verizon was able to command premium prices because of superior network performance. But as that advantage diminishes, maintaining higher rates without consistent premium service is proving problematic. It appears Verizon’s reliance on so-called "high-value customers" who tolerate price increases has failed to compensate for subscriber losses.
Meanwhile, both traditional competitors AT&T and T-Mobile as well as growing prepaid carriers such as Google Fi, US Mobile, and Mint Mobile are attracting more customers by offering more competitive pricing and solid service.
If Verizon continues to hold firm on pricing without meaningful service upgrades or better deals, it risks further losing customers to these cheaper alternatives.
