The iPhone 17 series has delivered exceptional results, positioning Apple to finish the year as the world’s leading smartphone manufacturer—an achievement that could extend well into the future.
Apple Set to Become the Largest Smartphone Maker in 2025
According to Bloomberg, Apple is on track to reclaim the top spot in global smartphone shipments for the first time in over a decade. This resurgence is largely driven by the strong performance of the iPhone 17 lineup.
A Long-Term Triumph for Apple
Consumers who upgraded to smartphones during the Covid-19 pandemic are now entering their replacement cycle. Additionally, between 2023 and mid-2025, approximately 358 million secondhand iPhones changed hands—many of these users are expected to upgrade to new iPhones in the coming years.
Yang Wang, Counterpoint Research, November 2025
Looking ahead, Apple plans to launch a foldable iPhone and an improved iPhone 17e model in 2026, followed by a redesign of the iPhone lineup in 2027.
Do you think Apple deserves to be the smartphone market leader?
Strong Products Drive Strong Sales
The success of the iPhone 17 and iPhone 17 Pro models echoes the positive reception of Samsung’s Galaxy Z Fold 7. Both companies took to heart the feedback from consumers, introducing meaningful improvements that have resonated well in the market. As the saying goes, great phones sell—and the current data provides clear evidence of that.
