Samsung Reinstates Traditional Leadership Ahead of Galaxy S26 Launch

Samsung is gearing up to reveal its highly anticipated Galaxy S26 series in just a few weeks. As the launch approaches, the company has made a strategic leadership shift by reinstating its traditional co-CEO structure. TM Roh, who leads Samsung’s Mobile eXperience (MX) division—responsible for smartphones, tablets, TVs, and home appliances—returns to a co-CEO role. The other co-CEO is Young Hyun Jun, Vice Chairman and head of the Device Solutions (DS) division.

A Return to Familiar Leadership

This move marks a return to Samsung’s traditional dual-CEO system, aiming to balance responsibilities between mobile and device-focused divisions. TM Roh will spearhead mobile innovations, while Young Hyun Jun continues driving advancements in semiconductors and memory solutions.

Strategic Vision and Market Position

Before his untimely passing, Han outlined Samsung’s strategy for 2025, emphasizing mobile AI leadership and key collaborations, such as the partnership with Google that led to Galaxy AI and Circle to Search features. His “Super Gap” strategy aimed to widen Samsung’s competitive edge, leaving a challenging leadership void amid the company’s push for AI excellence.

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A Calculated and Safe Move

According to Reuters, NH Investment & Securities senior analyst Ryu Young-ho views Samsung’s leadership realignment as a safe and predictable step designed to boost the company’s competitiveness. The return of TM Roh as co-CEO signals Samsung’s intention to intensify its focus on mobile innovation, while Young Hyun Jun continues to push forward with the memory business and AI chip development.

The Road Ahead for Samsung Mobile

With TM Roh steering Samsung’s mobile operations ahead of the Galaxy S26 unveiling, users can anticipate more intelligent AI capabilities, enhanced device integration, and potentially groundbreaking features that could elevate Samsung smartphones beyond existing standards. This leadership reorganization primes Samsung to make bold strides in the mobile space.