Apple is shaking up its usual iPhone release timeline with the upcoming iPhone 18 lineup. This new schedule aims to strategically position Apple against major competitors like Samsung and Google. So, when is the iPhone 18 expected to arrive, and what changes should fans anticipate?
Fall 2026 Launch for Pro Models and Foldable iPhone
The iPhone 18 Pro, iPhone 18 Pro Max, and a newly rumoured foldable iPhone are slated for a traditional launch in fall 2026. Sources suggest Apple will unveil these devices within the first ten days of September 2026, marking a continuation of its established fall release pattern.
| iPhone Series | Estimated Announcement Date |
|---|---|
| iPhone 16 | September 9, 2024 |
| iPhone 17 | September 9, 2025 |
| iPhone 18 | September 9, 2026 (Pro Models & Foldable) |
Base Model iPhone 18 Expected in Early 2027
Unlike previous years, the base model iPhone 18 will likely launch separately from the Pro variants. Reports indicate that the base iPhone 18, alongside the iPhone 18e and possibly an iPhone Air 2, will arrive in early 2027.
Historically, Apple has released the “e” variants of iPhones in late winter or early spring, like the iPhone 16e in February 2025. Following this pattern, the iPhone 18 base model will potentially debut in February or March 2027.
| Model | Estimated Release Date |
|---|---|
| iPhone 16e | February 28, 2025 |
| iPhone 17e | February 28, 2026 (estimated) |
| iPhone 18 (Base) | February–March 2027 (estimated) |
| iPhone 18e | February–March 2027 (estimated) |
April 2027 Possibility and Market Strategy
Apple insider Mark Gurman, writing in his Power On newsletter, suggested that the base iPhone 18 and related models might launch roughly six months after the Pro devices, which would place the release around April 2027.
While April is possible, it remains less likely given Apple's competitive positioning against devices like Samsung’s Galaxy S26 and Google’s Pixel phones, both expected to launch in February. To best compete, Apple will probably align the base iPhone 18 launch around February 2027, avoiding being too early or late in the market.
Summary of Apple’s New Release Calendar
- September 2026: iPhone 18 Pro models & foldable iPhone
- February–March 2027: Base iPhone 18, iPhone 18e, and possibly iPhone Air 2
This staggered release approach marks a significant shift for Apple, designed to maintain excitement throughout the year and sharpen competition with rival brands.
