A loyal Verizon customer, celebrating 25 years with the company, was left feeling deeply disappointed after receiving what they described as a "slap in the face" instead of a meaningful anniversary gift.
The "Gift": A Calendar
This customer, who was initially excited to be recognized for a quarter-century of loyalty, quickly lost that enthusiasm after clicking a prize link included in Verizon’s message. Instead of a substantial reward, they were redirected to a page offering a free Shutterfly calendar — but only after paying for shipping.
Expecting something more valuable, the customer called the gesture a “slap in the face,” feeling their long-term commitment was vastly undervalued.
What Do You Think of This Gift?
Community Response Mirrors Disappointment
Many fellow Verizon users expressed surprise that the company would send out such an underwhelming gift after their decades of loyalty. Some users calculated their total spending over the years — one estimated nearly $90,000 — and felt the small calendar failed to reflect such a significant relationship.
Others recalled times when Verizon had offered meaningful discounts or rewards to loyal customers, which raised hopes before realizing this particular offer fell woefully short of expectations.
Why This Matters
Verizon is currently facing customer losses amid rising prices and service challenges. While new CEO Daniel Schulman has promised a more customer-centric approach, workforce reductions totaling 15,000 jobs may not address customers’ core concerns. As this anniversary gift incident highlights, customer loyalty means little if the company doesn’t provide compelling reasons for its subscribers to stay.