Apple’s latest accessory, the iPhone Pocket, has quickly become a sensation. Released in collaboration with the renowned Japanese design house ISSEY MIYAKE, this unique, ribbed mesh carrying case has already sold out across all U.S. online and physical Apple Stores. Demand is soaring internationally as supplies dwindle in other regions as well.
iPhone Pocket Debuts to Immediate Sellout Across U.S. Apple Stores
The innovative iPhone Pocket showcases a distinctive ribbed mesh texture inspired by ISSEY MIYAKE’s signature pleats. Designed as a one-piece stretchable textile, it securely holds an iPhone and can accommodate some additional small essentials. Apple offers it in two strap lengths with multiple color options, catering to various carrying styles such as handholding, bundling onto bags, or wearing it on the body.
Apple describes the product as, "Featuring a ribbed mesh structure with the qualities of the original pleats by ISSEY MIYAKE, iPhone Pocket is a beautiful way to wear and carry iPhone. When stretched, the open textile subtly reveals its contents and allows you to peek at your iPhone display. Born out of the idea of creating an additional pocket, while also being playful and versatile, iPhone Pocket is available in a short strap length (in eight colors), and a long strap length (in three colors), suitable for a variety of wearing styles - handholding, tying onto bags, or wearing directly on your body."
Material, Pricing, and Dimensions
The iPhone Pocket is crafted from a blend of nylon (14%), polyester (85%), and polyurethane (1%). The short strap version comes in eight vibrant colors—Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, and Black—and is priced at $149.95.
- Height: 0.4 in. / 1 cm
- Length: 15.8 in. / 40 cm
- Width: 2.5 in. / 6.3 cm
The long strap version, priced at $229.95, is available in Sapphire, Cinnamon, and Black with the following dimensions:
- Height: 0.4 in. / 1 cm
- Length: 31.5 in. / 80 cm
- Width: 2.5 in. / 6.3 cm
Mixed Reactions but Strong Demand
Despite some skepticism over the iPhone Pocket’s unconventional aesthetic and premium price, Apple’s brand strength has paved the way for unprecedented demand. A colleague humorously remarked that the product looked like it was “created by someone working with a sock and a pair of scissors.” Regardless, customers lined up and quickly snapped up the accessory upon launch.
Global Availability and Future Stock Plans
The iPhone Pocket launched simultaneously in multiple international Apple Stores, including locations in Hong Kong, Tokyo, Shanghai, Paris, Seoul, Singapore, Milan, London, New York City, and Taipei.
Though Apple has confirmed the iPhone Pocket as a limited-edition item, speculation remains about whether the company will restock given its instant sellout. A recent poll showed 27.78% of respondents believe stock will be replenished due to its commercial success, while 9.26% assume Apple will discontinue it after this release.
Designer Collaboration and Concept
Apple shared, "iPhone Pocket is a collaboration between Apple and ISSEY MIYAKE. Based upon a mutual respect and shared approach to design, it’s inspired by the concept of 'a piece of cloth’ and features a singular 3D-knitted construction designed to fully enclose iPhone, while expanding to fit your everyday items."
With its blend of innovative design and fashion-forward style, the iPhone Pocket exemplifies Apple’s commitment to merging technology with lifestyle. Whether it will return in future batches remains to be seen, but its quick sellout clearly indicates consumer interest is at an all-time high.
