The Galaxy S series has long been a flagship lineup that sets the standard for smartphone innovation. However, with the release of the Galaxy S26, Samsung missed an opportunity to truly elevate the brand and showcase groundbreaking features that could have set it apart from the competition.
Sticking to the Status Quo
Despite rumors of a potential Galaxy S26 Pro model that could have redefined the flagship experience, Samsung chose to stick with the familiar base, Plus, and Ultra models. This decision resulted in a lack of differentiation between the models and missed the chance to offer a true standout option for consumers.
Playing it Safe with the Exynos Chip
Another missed opportunity came in the form of Samsung's decision to reintroduce its Exynos chip into the Galaxy S26 lineup. While this move was meant to showcase the company's in-house technology, it also raised concerns about the chip's performance compared to Qualcomm's Snapdragon chips. By playing it safe with the Exynos chip, Samsung failed to take a bold step towards innovation.