When it comes to foldable phones, Samsung has been a dominant player. However, in a surprising turn of events, Motorola is emerging as a strong competitor in the Western European market, giving Samsung a run for its money. Motorola's Razr 60 has managed to surpass Samsung's Galaxy Z Flip 6 and Z Fold 6 in sales, shaking up the foldable phone landscape in the region.
With Motorola's budget-friendly approach resonating well with European consumers, the Razr 60 has become the top seller in H1 2025. This unexpected shift in market dynamics highlights the importance of understanding consumer needs and offering competitive pricing in the foldable phone segment.
While Samsung still holds the top position overall in Western Europe, Motorola's rapid rise and the success of the Razr 60 indicate a changing tide in the foldable market. Google's Pixel 9 Pro Fold has also seen success in the region, showcasing the diversity and competition in the foldable phone space.
As Apple prepares to enter the foldable arena, the landscape is set to undergo further changes. With brands like Honor also vying for a spot in this evolving market, the future of foldable phones in Western Europe remains unpredictable and exciting.
Despite the tough competition, Samsung is expected to maintain its lead with devices like the Galaxy Z Fold 7 and Z Flip 7. However, Motorola's continued success and the potential arrival of the Razr 70 family could shake up the rankings in H1 2026, setting the stage for an intense battle for supremacy in the foldable market.
