Recent developments in the smartphone industry have shown an unexpected rise in Motorola's market share, posing a threat to Samsung's dominance in the foldable market.
Samsung's Galaxy Z Fold 7 and Z Flip 7 are facing challenges, with a predicted decline in US foldable market share. In contrast, Motorola has seen a surge in numbers in 2025, raising concerns for Samsung's future in the foldable segment.
One of Samsung's missteps is attributed to its release of the Galaxy Z Flip 7 FE, which failed to resonate with consumers due to its high price point. The device's unavailability on Samsung's official website further highlights the company's struggle to cater to the mass market.
While Samsung continues to focus on high-end foldable models, such as tri-fold designs, it overlooks the importance of offering budget-friendly options. This oversight has allowed Motorola's Razr series to gain traction and pose a significant challenge to Samsung's foldable lineup.
To remedy its current situation, Samsung should consider releasing a Galaxy Z Fold Fan Edition and restocking the Z Flip 7 FE at more accessible price points. By aligning its offerings with consumer preferences and budgets, Samsung can regain its competitive edge in the foldable market.
However, Samsung's reluctance to prioritize affordability may stem from its fixation on outperforming Apple and staying ahead of its rival in innovation. While Samsung's flagship models like the Galaxy Z Fold 7 and Z Flip 7 have seen global success, a lack of budget-friendly options hampers its market potential.
Looking ahead, Samsung has the opportunity to reassess its foldable strategy by introducing more cost-effective models. By addressing the needs of real-world consumers and avoiding excessive pricing, Samsung can avoid being overtaken by competitors like Motorola in the foldable market.
