Apple's iPhone Air may not be achieving the sales success of its flagship counterparts, but is it time for Apple to consider cancelling it? While initial expectations may have been high, there are potential strategies that Apple could implement to boost the iPhone Air's appeal in the market.
One such strategy could be offering discounts to make the iPhone Air more competitively priced. While this move may deviate from Apple's usual marketing approach, it could help improve the device's sales numbers and set the stage for a more successful sequel in the future.
Despite its underwhelming performance compared to the iPhone 17 and iPhone 17 Pro Max, the iPhone Air is not a complete failure. By managing expectations and reevaluating the device's potential, Apple may find a path to success for the iPhone Air.
