In the competitive world of India's smartphone market, Apple has emerged as a dominant player, with a significant year-on-year growth in sales. While Samsung is facing a decline in market share, Vivo has made substantial gains to secure a leading position.
Despite only holding a 10 percent market share in smartphone shipments in India between July and September 2025, Apple's impressive 47 percent increase in sales compared to the previous year sets it apart from its competitors. In contrast, Samsung has witnessed a 9 percent decrease in sales during the same period, while Vivo has managed to surpass both Apple and Samsung with a 20 percent market share.
Apple's success in the region can be attributed to its diverse product lineup, including the popular iPhone 17 series. In comparison, Samsung's focus on affordable devices like the Galaxy S24 FE has not yielded the same level of success. Vivo's strategic retail programs and balanced portfolio have contributed to its strong growth in the market.
