AT&T has recently announced an increase in the price of its home internet service, adding $5 per month to customers' bills. This comes after a previous $5 per month increase last October, leading to backlash from subscribers. The email notifications sent to affected customers stated that the price hike is necessary to maintain the quality of service provided. However, some customers are not happy with the additional costs.
AT&T Offers Discounts to Offset Price Hike
A statement from AT&T mentioned that customers can receive relief from the higher monthly prices through various discounts. For instance, those who enroll in Paperless Billing or Autopay can get a $10 monthly discount with an eligible bank account, while a $5 discount is available for those using a debit card. The company emphasized its commitment to informing customers about their options and maintaining service quality.
"As we work to meet the evolving needs of our business and manage increasing operational costs, we’re adjusting our internet plan rates to help maintain the high-quality service our customers expect. We’re committed to keeping customers informed about these updates and their choices. To help offset these changes, customers who have not already enrolled in Autopay and Paperless Billing can receive a $10 monthly discount by enrolling with an eligible bank account, or a $5 discount with a debit card. Customers can review all details regarding their plan and associated fees on their monthly statements or by visiting att.com."
AT&T spokesman Jim Kimberly clarified that the price hike affects all home internet customers except those who signed up for service in the previous year or through the Access from AT&T program for low-income households. The announcement of the increase initially came from Reddit posts where users shared the emails they received from the company.
Concerned Customers Can Call AT&T's Loyalty Department
Following the price hike, customers have expressed dissatisfaction with the increased costs. One Reddit user mentioned being promised a locked-in price of $65 per month when signing up for AT&T Fiber, only to experience a $10 monthly increase the following year. Calling AT&T's loyalty department has proven helpful for some customers in negotiating lower rates and receiving additional perks, such as gift cards.
Another Redditor shared plans to cancel their service due to the price hike, calling it "pure greed." However, there are instances where calling the loyalty department has led to reduced monthly bills and special offers, providing hope for customers facing higher costs. If you are affected by the price increase, reaching out to AT&T for potential solutions may be worth considering.
