Verizon has come under scrutiny after a controversial "free" Google Pixel 10 Pro promotion was found to be misleading. The rival carrier AT&T raised concerns over the ad, prompting Verizon to withdraw it before any formal ruling was issued, effectively ending the dispute.
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An examination of the disputed "free" phone ad
Verizon found itself in the midst of a dispute as AT&T challenged the accuracy of a Verizon commercial promoting the new Google Pixel 10 Pro. The ad suggested that customers could receive the latest Pixel for free on any Verizon plan. However, it was later revealed that the offer was only valid for customers signing up for the expensive Unlimited Ultimate tier plan.
Before the National Advertising Division (NAD) could investigate the matter, Verizon voluntarily withdrew the commercial. As a result, the NAD closed the case, which effectively penalized Verizon for non-compliance.
While the controversial ad has been pulled, it is still available for viewing here.
Implications of the carrier dispute for consumers
An image from the withdrawn Verizon ad featuring the Google Pixel 10 Pro. | Image credit: BBC TV 2 YouTube Channel
AT&T highlighted Verizon's misleading promotion, but the tactics used are common among major carriers to retain customers on lucrative plans. While Verizon may have overstepped with its ad, the practice of incentivizing premium plan subscriptions is prevalent in the industry.
Do you believe that telecom companies should be monitored by watchdogs like the NAD to regulate advertising claims?
Your opinion matters: Should wireless carriers be subject to advertising oversight?
Yes, to prevent consumer exploitation
100%
No, consumers should be vigilant against misleading claims
0%
Votes: 29 Back to Voting
Always scrutinize the offer details
Verizon's withdrawal of the ad was a necessary step, but it took a competitor's challenge to prompt the action.
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