Apple has surpassed expectations with its video streaming service, boasting "significantly more" than the rumored 45 million subscribers. Apple Services SVP Eddy Cue confirmed this on a Hollywood-focused podcast, though he did not disclose the exact number. This growth comes despite the recent price increases for the service, showcasing Apple's success in the competitive streaming market.
Comparing the subscriber counts of various streaming services, Apple TV now stands out above Peacock's 41 million subscribers. Despite facing challenges like the global pandemic and writers' strike, Apple has managed to carve out its place in the industry. Cue acknowledged the difficulties of building a subscriber base without a legacy content library, emphasizing the resilience and progress of Apple TV's offerings.
Top video streaming services, data by FlixPatrol
With the ongoing success of Apple TV, the future looks promising for Apple's streaming service as it continues to attract a growing number of subscribers.
