In response to recent UK regulatory guidance, Meta has announced the introduction of ad-free subscriptions for Facebook and Instagram users in the UK.
Users will have the option to pay a monthly fee to enjoy a ad-free experience on both platforms. The subscription cost will be £2.99 per month for web users and £3.99 per month for iOS and Android users. Additional accounts can be added at a discounted rate.
This initiative follows extensive engagement with the Information Commissioner’s Office (ICO) and is aimed at providing users with a choice to use the services without being subjected to ads.
Users over 18 will be notified of this new subscription option. Opting for the ad-free subscription will eliminate ads on all linked Facebook and Instagram accounts, while those who choose not to subscribe will continue to see personalized ads.
