Apple Ups iPhone 17 Production to Meet Surging Demand
Recent reports indicate that Apple is increasing the production of the iPhone 17 to keep up with the unexpectedly high demand for the device. Following strong preorders, Apple has instructed its suppliers to ramp up production to meet the needs of eager customers.
Spike in iPhone 17 Sales Raises Production Levels
One of Apple's main assemblers in China has been asked to boost daily production of the iPhone 17 by about 40%, while a supplier of non-electrical parts for the same model has been tasked with increasing production by about 30%. This move reflects the overwhelming popularity of the base iPhone 17 model among consumers.
Potential Impact on iPhone 17 Pro Models
While the sales of the iPhone 17 have been remarkable, this surge in demand for the base model could signal challenges for the iPhone 17 Pro and iPhone 17 Pro Max. The more expensive models may not be selling as well as anticipated, which could have implications for Apple's revenue and margins for the upcoming quarter.
Features of the iPhone 17 Pro
The iPhone 17 Pro boasts advanced features such as a ProMotion display with a 120Hz refresh rate, an always-on feature, and increased base storage of 256GB. Despite these enhancements, the base iPhone 17 has captured the attention of consumers due to its competitive pricing compared to the Pro models.
