Sony's Strategy to Ensure Quality Assurance for Xperia Devices

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Sony recently faced backlash after the release of the Xperia 1 VII due to technical issues causing malfunctions in the device. In response, the company paused sales, investigated the problem, and implemented a replacement program for affected customers. After fixing the faulty circuit board, Sony has now resumed sales in Europe and Japan, with a commitment to prevent similar incidents in the future.

As part of its efforts to enhance quality assurance, Sony has introduced a new management system to assess risks related to manufacturing processes. This system is already in place for Xperia 1 VII units and will be implemented for all future Xperia devices. Customers who purchased the device before July 4 are eligible for a free replacement to address any lingering issues.

With a focus on customer trust and product reliability, Sony is determined to deliver high-quality Xperia devices that meet user expectations. For more information on the Xperia 1 VII, watch our video review and explore our detailed written review.

Source (in Japanese)

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