Apple has released a new ad on its social media platforms that playfully teases Samsung for not having an eco-friendly phone. The ad follows a trend of companies taking jabs at each other in the smartphone industry. Here's a look at the ad:
From "no fold" to "new fold" with #EcoFriendly on #iPhone18ProMax.https://t.co/AppleAd35 pic.twitter.com/1HTRb5Jrsz
— Apple Official (@AppleOfficial) October 15, 2025
While this ad may seem cheeky now, it could potentially backfire if Samsung releases a sustainable phone in the future. The iPhone 18 Pro Max's new Eco-Friendly feature is highlighted in the ad, showcasing Apple's commitment to sustainability.
Apple's ad also subtly hints at Samsung's lack of a similar eco-friendly offering, further emphasizing the competitive nature of the smartphone market.
For more information on Apple's latest environmentally conscious phone, check out our review of the iPhone 18 Pro Max here.
iPhone 18 Pro Max
| 256GB 8GB RAM |
Starting at $1,499.99
|
$1,799.99
|
| 512GB 8GB RAM |
Starting at $1,799.99
|
Starting at €1,599.99
|
| View all prices |
