Mark your calendars because Apple's highly anticipated event is just around the corner. The tech giant is gearing up to unveil the latest iPhone 17 lineup, which includes the base iPhone 17, the all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max. Fans are eagerly waiting to get their hands on these cutting-edge devices, but the big question on everyone's mind is when the new iPhones will hit the market.
| Device | Launch | Pre-orders | Shipping |
|---|---|---|---|
| iPhone 17 series | September 9* | September 12* | September 19* |
With multiple leaks surfacing and speculations running high, it seems like the event date of September 9 might just be the real deal. Apple TV search results briefly displayed the event scheduled for September 9 before being taken down, adding more fuel to the rumor mill. As we wait for the official announcement, all signs point to an exciting launch event on the horizon.
A Look Back at Apple's Release History
Looking at Apple's release history, the September pattern has been consistent for previous iPhone generations. If history repeats itself, we can expect the iPhone 17 series to follow suit and make its debut in mid-September.
| Device family | Announcement | Market release |
|---|---|---|
| iPhone 17 series | September 9, 2025* | September 19, 2025* |
| iPhone 16 series | September 9, 2024 | September 20, 2024 |
| iPhone 15 series | September 12, 2023 | September 22, 2023 |
| iPhone 14 series | September 7, 2022 | September 16, 2022 |
| iPhone 13 series | September 14, 2021 | September 24, 2021 |
| iPhone 12 series | October 13, 2020 | October 23/November 13, 2020 |
| iPhone 11 series | September 10, 2019 | September 20, 2019 |
What to Expect on September 9

Get ready for the Apple Watch 11, set to debut alongside the iPhone 17 series. While the design may not see a major overhaul, the new watchOS 26 promises exciting features and enhancements. Stay tuned for potential updates on case colors and band options.
Other rumored products making an appearance include the Apple Watch Ultra 3, Apple Watch SE (third generation), and AirPods Pro 3. With talks of advanced functionalities like faster charging, 5G support, and health monitoring features, Apple fans have a lot to look forward to come September 9.
Exciting Announcement: "Iconic Phones" Launching Soon!
Embed in the tech world, a new project is on the horizon. "Iconic Phones: Revolution at Your Fingertips" is a captivating coffee table book that chronicles the technological revolution of the 21st century. Stay tuned for more details and early bird discounts to be revealed in the coming months.