Apple TV+ subscription fees on the rise
If you're a user of Apple TV+, you may have received a notification about the upcoming price increase from $9.99 to $12.99. This change, announced by Apple today, will affect existing customers after their current billing cycle ends. New subscribers will immediately pay the higher fee.
But this isn't the end of Apple's price adjustments. The company's focus on boosting services revenue could lead to similar increases across other platforms like Apple Music, iCloud, and Apple Arcade in the future.
With this shift in pricing strategy, it's essential to consider how users feel about these changes. Will they continue their subscriptions, or will they opt out of the service?
