T-Mobile's Controversial Plan to Prioritize T-Life App Over In-Store Interactions and Layoff Staff Revealed

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T-Mobile employee has come forward with shocking revelations about the company's strategy to push customers towards using the T-Life app for all interactions and potentially shutting down most of its stores by the end of the decade. The employee disclosed that T-Mobile is aiming for 100 percent T-Life adoption by next year, leading to strict quotas for in-store representatives and potential layoffs. T-Mobile's T-Life app has faced criticism for its glitches and unreliability, with customers reporting difficulties in using it. The company's plan to replace most in-store interactions with the app has raised concerns about the quality of customer service and the future of physical stores. Moreover, the employee revealed that T-Mobile representatives are being pressured to achieve an 80 percent success rate in getting customers to use the app, with potential consequences for failing to meet this target. The employee also claimed that staff are being instructed to lie to customers in order to coerce them into using T-Life.
Customers protested T-Life by walking out of T-Mobile stores. | Image credit — T-Mobile
T-Mobile's aggressive approach towards promoting T-Life stands in contrast to other companies like Verizon, who prioritize human staff over AI customer service. The revelations from the employee paint a grim picture of the future of T-Mobile and its customer service policies. We have reached out to T-Mobile for a comment, and will update the story when we have a response.
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