Visible Wireless, a prepaid brand by Verizon, has launched a new feature called "Visible Inner Circle" as a potential family plan alternative. This feature allows multiple existing accounts to be linked together, offering a shared discount of $5 a month. While the details are limited and the sign-up window has closed for early access, Visible is exploring ways to provide a more cost-effective option for families or groups.
Group plans are a common strategy among prepaid carriers to retain customers and incentivize multiple lines. Other providers, such as Mint Mobile and Cricket Wireless, have successful multi-line discount programs. With Inner Circle, Visible aims to combine its simple, no-contract service with the flexibility of a family plan.
As Visible tests Inner Circle, it will need to balance added features with its reputation for transparent pricing and unlimited data. The program's success will depend on its ability to appeal to budget-conscious consumers while maintaining a user-friendly experience.
