New reports suggest that Apple is considering a major shakeup in its iPhone release strategy. The company is looking to split the release schedules of its phones, with the base model iPhone 18 potentially launching alongside the Samsung Galaxy S26.
Apple reportedly wants to release the standard iPhone models in the spring and the Pro models in the fall. The Plus models are being discontinued, and it is speculated that the new Air models may replace them. However, the iPhone 18e could also play a role in the spring release, with the Air models possibly launching alongside the Pro models in the fall.
This shift in release strategy could impact both Samsung and Apple's sales, with the aim of giving Samsung more competition in the smartphone market while potentially hindering iPhone sales.
