Following an online uproar and threat of customer exodus, Verizon has decided to reinstate its loyalty discounts. The company recently made headlines by notifying customers of the termination of these discounts, which were crucial for retaining some subscribers. These discounts were typically offered to customers considering switching carriers, in a last-ditch effort to keep them with Verizon. However, the company abruptly announced the discontinuation of these discounts, leaving many customers feeling betrayed. Allegedly, Verizon claimed that cutting these older promotions was part of a larger strategy to enhance their plans and services.
Previously, Verizon had planned to eliminate loyalty discounts for all customers.
Reacting to the sharp backlash from customers, Verizon has now reversed its decision and is once again offering discounts of up to $20 per month on every line for eligible customers. To trigger this offer, customers can follow the same process as before: access the My Verizon app, navigate to Edit Profile and Settings, and tap on Number Transfer Pin. This code typically indicates an intent to switch carriers and prompts Verizon to respond with a discount.
It seems that the public outcry forced Verizon to reconsider its stance on loyalty discounts, as the company didn't anticipate the level of negative feedback it received. Despite initially stating that it was unconcerned with losing price-sensitive customers, the company's actions now suggest otherwise.
Would you be swayed to stay with Verizon if the discount was reinstated?
No, it's too late for that.
23.75%
Only if I receive a better offer than before.
43.75%
Yes.
32.5%
Votes: 80
Back to Voting
To some observers, it appears that Verizon may never have intended to completely remove these discounts, but instead, modify how they are issued and applied. Customer feedback and reactions have forced the company to reconsider its approach and reinstate the discounts, albeit with certain changes in their structure.
Customer testimonials on platforms like Reddit reveal a mixed response to Verizon's discount policy, with some expressing skepticism or distrust towards the company despite the discounts being offered again. It remains to be seen if Verizon's damage control efforts will be enough to retain all dissatisfied customers.
We have reached out to Verizon for further clarification on their current strategy and will update this article accordingly.
