Verizon may have slipped up recently, making decisions that have angered customers and opened the door for its rival, T-Mobile, to shine. T-Mobile has taken a pro-consumer path, seizing the opportunity created by Verizon's missteps. Let's dive into how T-Mobile is using Verizon's mistakes to its advantage.
Verizon's Shift Towards "High-Quality" Customers
Some customers have reported deserted Verizon stores. | Image credit — Verizon
Verizon has reportedly shifted its focus to attracting "high-quality" customers, resulting in the discontinuation of loyalty discounts and other customer perks. This move has left many customers feeling alienated, potentially leading to a mass exodus from Verizon's services. T-Mobile, on the other hand, is poised to capitalize on this opportunity.