Today, Tecno has announced that it will be extending its partnership with Lay Zhang as its global brand ambassador. The successful collaboration, which began last year, has led Tecno to continue working with the multi-talented pop culture icon.
In the coming year, Tecno plans to collaborate with Lay on a range of diverse and engaging projects aimed at connecting with younger audiences. Known for his talents in music, acting, and fashion, Lay has proven to be a valuable asset to Tecno's brand.
As a former member of EXO and a successful solo artist, Lay's popularity continues to grow, making him a key figure in the entertainment industry. Tecno views Lay's energy and drive as a perfect match for its own innovative and ambitious spirit.
Together, Tecno and Lay will work on creating exciting content for digital platforms, promoting brand spirit, supporting product launches, and engaging with fans. Additionally, the partnership aims to explore opportunities to showcase the vibrant music scenes of China and Africa to a global audience.
Lay will also be showcasing Tecno's Pova series of devices, known for their sleek design, long battery life, and gaming capabilities.
