Verizon's Loyalty Discounts Discontinued: Customers Upset

Verizon has now confirmed what many had suspected: the company is pulling loyalty discounts.Verizon was known to offer loyalty discounts to convince people contemplating a switch to stay. The discounts typically ranged from $10 to $40 and were offered for up to a year, with the possibility of a year-end renewal.complaining that their discounts were being taken away out of the blue. It was later reported that those weren't isolated cases and the company was doing away with loyalty discounts.Verizon is allegedly now emailing customers impacted by this change. The company will begin removing discounts on September 1.

Verizon has encouraged customers to switch to myPlan. That appears to be the company's new agenda. It previously raised prices on the old 5G Get More and 5G Play More plans and recently stripped them of some free perks, while reminding customers that the freebies were still available with myPlan.

device activation fee from $35 to $40 and has started notifying customers about higher tablet data plan prices, just as predicted by a rumor.

Verizon made a big show of prioritizing customers.Verizon doesn't seem to care about losing postpaid customers who aren't willing to pay more, with the company's CEO, Hans Vestberg, saying that it wouldn't prioritize expanding the customer base over profitability. The company only wants to focus on what it calls "high-quality customers".