Tim Cook announced that Apple is exploring mergers and acquisitions as a strategy to enhance its AI capabilities. CNBC reports that the tech giant is prepared to invest significantly in this endeavor. Cook emphasized the company's willingness to allocate substantial resources to bolster its AI initiatives.
Apple is considering partnering with AI giants like OpenAI and Anthropic to enhance its "LLM Siri" technology. Reports also suggest that Apple was eyeing the acquisition of AI startup Perplexity AI. However, this plan has faced delays with no rescheduled launch date provided.
The growing advancements in AI features seen in products like Pixel 9, Pixel 10, and Samsung Galaxy S25 pose a competitive challenge to Apple. Moreover, discussions between Google and Apple regarding Gemini on the iPhone have intensified. Despite these challenges, Apple has reported a strong financial quarter, with significant growth in iPhone and Services revenue.
"We’re very open to M&A that accelerates our roadmap. We’re not stuck on a certain size company. (…) we basically ask ourselves whether a company can help us accelerate a roadmap. If they do, then we are interested. But we don’t have anything to share specifically today."
Tim Cook, CEO of Apple, 31 July 2025
Do you think Apple should acquire a major AI company?
Yes, that's crucial for Apple to catch up with Google
50%
Yes, but Apple should continue developing its own AI capabilities
39.29%
No, AI is not a primary focus for Apple
3.57%
No, Apple should focus on building its AI independently
7.14%
Votes 28 Back to Voting
