Apple CEO Tim Cook recently revealed that the tech giant could be spending over $1.1 billion on tariffs during the September quarter, with an estimated total of $1.9 billion in just six months. President Trump has threatened to impose a 25% tariff on iPhones not built in the US, prompting rumors of a $50 price hike for the upcoming iPhone 17 models to offset these costs. Despite the potential increase, Apple's strong financial results suggest that the company remains unfazed by the impact of tariffs.
Is a $50 price hike for the iPhone 17 acceptable to you?
Apple's ability to absorb the impact of tariffs and potential price increases demonstrates the company's resilience in the face of economic challenges. With millions of iPhones sold each quarter, a $50 hike could not only cover the $2 billion tariff bill but also lead to a profit gain. While uncertainties around tariffs persist, Apple's consistent performance suggests that consumers may not be deterred by modest price adjustments.
