Samsung's latest foldables, the Galaxy Z Fold 7 and Flip 7, have shattered preordering records in the United States. The Fold 7 experienced the highest number of preorders for any Z Fold model, while the Flip 7 also saw a significant increase in preorders compared to previous models. The improved designs, thinner form factors, upgraded camera systems, and added AI tools have contributed to the success of these devices. In-person demo experiences in retail stores have also played a role in attracting customers to these foldables.
According to Drew Blackard, Senior VP of Mobile Product Management at Samsung Electronics America, the company has listened to consumer feedback over the years to create a compelling and polished user experience. The popularity of non-traditional colors like Blue Shadow and Coral Red among Fold 7 and Flip 7 buyers respectively signifies a shift towards more unique design choices.
The success of Samsung's foldables signals the increasing mainstream appeal of this form factor, with premium users finding value in the innovative technology. As Samsung cements its position as a leader in the foldable smartphone market, competition from rivals like Google's rumored Pixel Pro Fold looms on the horizon.
