Apple is preparing to launch its highly anticipated iPhone 17 series with a $50 price increase across all models. The decision is aimed at offsetting the rise in manufacturing costs attributed to tariffs, as reported by investment banking firm Jefferies. The new pricing strategy is expected to affect the entire lineup, including the iPhone 17 Air.
The previous iPhone 16 series maintained the same price as its predecessor, but industry-wide component cost hikes have prompted Apple to adjust its pricing strategy. Despite efforts by CEO Tim Cook to address these challenges, the company is moving forward with the price increase for the iPhone 17 series.
Additionally, Apple is rumored to be working on a foldable iPhone, which could further contribute to the increased price points for the upcoming models.
