Apple continues to hold the top spot in the US smartphone market, but its lead is slowly shrinking as Samsung gains ground.
A recent report from Canalys reveals that Samsung is now just 18 percent behind Apple in terms of market share in Q2 2025, a significant improvement from the 33 percent difference in Q2 2024.
Shift in smartphone sales
While Apple's iPhone shipments have declined, Samsung has seen a boost in sales, largely driven by its mid-range Galaxy A series.
Google is also seeing positive growth in the market.
With the introduction of new models like the Galaxy A16 5G and Galaxy A36, Samsung is expected to continue its upward trajectory in the US market.
Rise of "made in India" phones
There has been a notable increase in smartphones manufactured in India and Vietnam, while the number of China-made devices has decreased due to economic factors.
India and Vietnam emerge as winners in the shifting smartphone manufacturing landscape.
Despite challenges in the market, Samsung, Motorola, and Google are adapting to changing conditions and focusing on inventory management to navigate the economic environment.
