Analysis of the latest data reveals that vivo has emerged as the leader in the Indian smartphone market in the first half of 2025. With 8.1 million shipments and a 21% market share, vivo has shown significant growth compared to the previous year. Samsung and Oppo follow closely behind, showcasing steady growth in their shipment numbers.
On the other hand, Xiaomi and Realme have seen a decline in their annual growth, despite still holding significant market shares. The overall market has experienced a 7% growth, indicating a positive trend in smartphone sales in India.
vivo's success can be attributed to its strategic marketing initiatives in different city tiers, while Oppo's offline and online strategies have also contributed to its strong performance. Apple, although ranking sixth, continues to rely on its iPhone 16 family for a major portion of its shipments.
As the year progresses, it will be interesting to see how these market leaders adapt to consumer demands and navigate the competitive landscape to maintain their positions in the Indian smartphone market.
