data shows that Samsung has continued to dominate the global smartphone market in Q2, with strong growth driven by the success of its new Galaxy A36 and A56 devices. In contrast, Apple has faced challenges in China with a decline in shipments, although it has seen growth in other regions.
Can Apple regain its position in the global market?
Yes, Apple's innovation will help it bounce back
18%
No, Samsung's competitive offerings will keep it ahead
42%
It's uncertain, market dynamics can change quickly
25%
No, other Chinese companies will dominate the market
Galaxy A36 and Galaxy A56, which introduced Galaxy AI features to mid-range devices.
Samsung's success in the market can be attributed to the introduction of AI-enabled features in its mid-range devices like Galaxy A36 and A56. This innovation has attracted consumers and boosted sales, consolidating Samsung's position as the top smartphone manufacturer globally.
Analysis by Francisco Jeronimo, IDC Vice President of Client Devices, July 14, 2025
Xiaomi secured the third spot with 42.5 million units shipped and a 14.4% market share, with minimal growth of 0.6%. vivo and Transsion followed with 27.1 million and 25.1 million shipments respectively.
Top 5 smartphone vendors by global shipments, market share, and growth in Q2 2025 | Source: IDC
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