Sony is changing its strategy for selling the Xperia 1 VII smartphone in Europe, with a shift towards online channels. According to reports, the latest Sony phones, including the Xperia 1 VII, are no longer available on Sony Finland's website and its partners' websites. Instead, Sony is focusing on online shopping channels to provide customers with a more seamless shopping experience. The Xperia 1 VII can now be purchased directly from Sony's online store and through Amazon in selected European countries.
While the Xperia 1 VII is still listed on Sony's online store in countries like Germany and the United Kingdom, it seems that Sony is downsizing its smartphone business in other European markets. This change comes amidst recent challenges faced by Sony with its Xperia 1 VII in Japan, raising concerns about the future of Xperia phones.
Sony responded to the situation, stating that they are evaluating market profitability and customer demand and are committed to meeting all maintenance and upgrade obligations for existing customers. The focus on online sales aims to streamline the purchasing process for customers.
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