As the TWS earbuds market enters a mature phase, there are still ample growth opportunities on the horizon. According to the latest report from Counterpoint Research, sales are projected to increase by 3% in 2025 and remain strong through 2028. While competition is fierce, particularly in the premium segment, the entry-level market for devices under $50 is poised for expansion.
Emerging markets will play a key role in driving growth, with a shift towards more affordable TWS earbuds priced below $150. Global leaders in the market, such as Apple, Xiaomi, and Samsung, are expected to maintain their positions through innovative product offerings and strategic marketing.
With new launches and upgrades on the horizon, the landscape of the TWS earbuds market is set to evolve in the coming years, presenting both challenges and opportunities for brands to capture market share and meet consumer demands.
