Apple is reportedly working on a new budget-friendly MacBook that will be powered by the A18 Pro chip, previously featured in the iPhone 16 Pro. According to analyst Ming-Chi Kuo, the 13-inch MacBook is expected to enter production by the end of 2025 or early 2026, with a potential release in the first half of next year. The device may come in various colors such as Silver, Blue, Pink, and Yellow, appealing to a wider consumer base with its vibrant finishes.
While the A18 Pro chip may not match the performance of Apple's M-series processors, it is anticipated to handle everyday tasks efficiently, including browsing, video streaming, office work, and utilizing Apple Intelligence features. The main objective behind this new model is to boost MacBook sales by offering a more affordable option that caters to students, casual users, and budget-conscious individuals.
It remains unclear how this budget MacBook will be positioned in Apple's lineup – whether it will be positioned below the MacBook Air or introduce a new category. However, the use of an iPhone chip in a MacBook signifies a significant departure from Apple's current strategy. The success of this model will rely on maintaining a seamless macOS experience while offering an enticing price point.