Samsung Foundry is making bold moves to increase its market share in the United States by targeting top sales talent from rival TSMC. With plans to pay as much as $300,000 to prospective sales executives, Samsung Foundry is looking to lure customers away from TSMC and boost its presence in the U.S. market.
TSMC faces competition as Samsung Foundry ramps up efforts
The rivalry between TSMC and Samsung Foundry intensifies as Samsung Foundry steps up its game to attract customers in the U.S. With the recent hiring of a former TSMC sales executive and lucrative salary offers for sales professionals, Samsung Foundry is aiming to position itself as a formidable competitor in the semiconductor industry.
Samsung Foundry's aggressive strategy aims to challenge TSMC's dominance in the U.S. market. | Image credit-PhoneArena
As Samsung Foundry gears up to mass produce 2nm chips in its facility in Taylor, Texas, the company is seeking to secure a strong order flow by enticing top sales talent. The competitive landscape in the semiconductor industry is set to shift as Samsung Foundry makes a push to gain a larger share of the market.
With TSMC already producing 4nm chips in its Arizona fab and plans for 2nm components in the near future, the competition between TSMC and Samsung Foundry is heating up. Samsung's aggressive hiring strategy is a clear signal of its intent to challenge TSMC's market position and expand its presence in the U.S.
