Since its launch, T-Mobile's T-Satellite service has attracted approximately 2 million customers, with hundreds of thousands switching from competitors Verizon and AT&T. The service, which offers Direct-to-Cell satellite coverage, ensures smartphone users can send and receive text messages even in remote areas.
T-Mobile plans to officially launch data capabilities on October 1, allowing users to run apps over the satellite network. Collaborations with popular app makers like AccuWeather, AllTrails, Apple, Google, WhatsApp, and X aim to optimize the satellite-enabled app experience for users in remote locations.
To incentivize customers to switch from other carriers, T-Mobile offers the Easy Upgrade program, providing savings, phone payoff, and a new iPhone Pro for AT&T and Verizon customers who make the switch. Additional benefits include free DashPass for T-Mobile customers and enhanced data options for Metro by T-Mobile customers.
In an interview with Reuters, Mike Katz emphasized the significant increase in signups following the Super Bowl ad. The "Experience Beyond" plan offers T-Mobile customers exclusive perks, while the service is available for $10 a month to all other users.
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